UserFirst agency
Services
Visual Design UI & UX Design
Industries
Diseño y desarrollo digital
Date
May 2023
UserFirst agency's landing page
Clean and minimalist design
When a person is looking to hire a design agency, they are faced with a wide array of options on the web that they need to compare. Keeping this in mind, I apply Occam's razor principle, a mental model that holds that the simplest option is often the best. Therefore, I opt for a clean and simple design. I believe that potential clients, when comparing different landing pages, will lean towards the simplest ones. This is because, psychologically, we tend to perceive what is simple and aesthetically pleasing as the most useful and superior.
Clear Calls to Action (CTAs):
I designed prominent and persuasive CTAs that motivate visitors to take action and hire User First's services. These CTAs are strategically located throughout the page to capture the visitor's attention at key moments in their journey through the page.
Social Proof
To build trust and adoption of our services, I applied the principle of social proof, which holds that people often adapt their behaviors based on what others are doing. Social proof is a shortcut that users frequently use to determine how to act. In the context of the User First landing page, this translates into the inclusion of customer testimonials and logos, which serve as an indication of the trust and satisfaction of other users. This type of social validation can be a decisive factor for visitors who are considering hiring User First services.
Robert B. Cialdini, Influence: The Psychology of Persuasion (2006)
Reciprocity
If potential clients bypass your first CTA, you have another opportunity to persuade them to engage with your service. That's why I incorporated the principle of reciprocity, which suggests that people feel an inherent need to return a favor when they receive something. Therefore, User First offers free design resources to visitors of their landing page, creating a sense of value and goodwill that encourages further engagement
User first's agency services
The User First landing page clearly and concisely presents the services it offers. This approach avoids overwhelming users with too much information, but at the same time allows them to quickly identify if User First provides the solution they are looking for.
Success stories
The User First landing page highlights success stories with previous clients. These narratives provide tangible evidence of the value User First has delivered to its customers, further reinforcing the principle of social proof. By allowing page visitors to visualize how they could benefit from the agency's services, a deeper connection is generated. By exposing the positive impact User First has had on real businesses, trust is built and prospects are motivated to take action. These success stories serve as a powerful testament to User First's commitment to excellence and customer satisfaction.
